Tobacco Free Weld County

Negative Attitudes Toward Tobacco Industry Prevents Youth Tobacco Use by tobaccofreeweld

A recent study conducted by the University of California San Francisco has found that young adults (aged 18-25) with an unfavorable view of the tobacco industry were statistically much less likely to smoke or use tobacco or were much more likely to want to quit and make more quit attempts if they were current users. 

This information is valuable for health educators and social marketers alike whose goal is to educate about the risks of tobacco and encourage avoiding tobacco. Often times health education campaigns focus on the health risks to the user rather than on the deceitful tactics of the tobacco industry or what the study calls “tobacco indsutry denormalization”.

“Running anti-tobacco ads to expose the fact that the tobacco industry kills five million people worldwide annually turns out to be hugely successful in preventing (tobacco use) and promoting cessation,” said Stanton Glantz, PhD, a study co-author and professor of medicine and director of UCSF’s Center for Tobacco Control Research and Education.

A social marketing campaign against tobacco and the industry that has been shown to be effective in both the young adult (18-25) and youth (12-18) demographics has been the Truth Campaign that is sponsored by the American Legacy Foundation.

“The results show a huge effect of attitudes linked to advertising campaigns that focus on portraying the tobacco industry in a negative light. The tobacco industry cares a lot about public opinion and hates those ads, because the ads make the industry look bad,” said Pamela Ling, MD, MPH, lead author of the study and assistant professor of general internal medicine at UCSF.

To determine attitudes, the researchers asked respondents how strongly they agreed or disagreed with three statements: Taking a stand against smoking is important to me; I want to be involved with efforts to get rid of cigarette smoking; and I would like to see cigarette companies go out of business. They found that these views could be influenced with the anti-industry ads.

The researchers found that those who agreed with those statements and supported action against the tobacco industry were one-third as likely to be smokers as those who did not support action against the tobacco industry. Among current smokers, those who had a negative attitude towards the tobacco industry were over four times more likely to plan to quit smoking than smokers who did not support action against the tobacco industry.

Here is a recent ad from the Truth campaign:

For more information on the study and on tobacco industry denormalization, visit:


Tobacco Free Coalition of Weld Celebrates Another Year by tobaccofreeweld
June 22, 2009, 4:53 pm
Filed under: Tobacco Free Coalition of Weld County | Tags: ,

The Tobacco Free Coalition of Weld County celebrated another year of hard work on making our community a healthier place. On Tuesday, June 9th, approximately 40 coalition members came together at Coyotes Southwestern Grill in Greeley for an appreciation luncheon.

Coalition Luncheon 2009 and Phoenix Conference 026
Handing out Awards and Silly Gifts

Helen, Penny Larry, Carole
Enjoying the meal and socializing

41 year old quits 25 year habit by rhondasolis
June 17, 2009, 9:20 pm
Filed under: Uncategorized

I work in a dental office.  Today I had a patient (41 year old male) come into the office.  One of the first things he told me is that he quit chewing tobacco,  a habit that he has had for at least 25 years.  The main reason he quit is because of the price.  He stopped cold turkey in April of this year, and although he has gained some weight-he feels great!  He did mention that he wished he didn’t put on the extra pounds, but that has been the only drawback to quitting.  We also talked about how the  Stampede can no longer  give out free samples, and he was very supportive of that.  Even though he has been a tobacco user for many years and always enjoys the Stampede, he was concerned that the free samples were landing in the hands of kids.  He has three boys, and he would never want them to start using tobacco.  This story made my day!!!!

Tobacco Free Weld County Survey by tobaccofreeweld
June 3, 2009, 10:50 pm
Filed under: Research | Tags:

If you are a member of the Tobacco Free Coalition of Weld County (or want to be), please fill out this survey.  Current members with a valid email address should have already received a link.

Click Here to take survey

This helps in our ongoing efforts at strategic planning and assessment.
Thanks in advance.