Tobacco Free Weld County


Food Industry Uses Similar Tactics as the Tobacco Industry by tobaccofreeweld
July 9, 2009, 2:56 pm
Filed under: Industry Tactics | Tags: , ,

David Kessler’s new book, “The End of Overeating: Taking Control of the Insatiable American Appetite” offers an interesting premise: the food industry has purposely manipulated our food to make us eat more than we need and stimulate our brains in a way that creates an addictive behavior. The most blatant ingredients for manipulating? Salt, Sugar and Fat in varying arrangements. David Kessler was the long-time FDA director who highlighted the cigarette manipulation by the tobacco industry and specifically that they manipulated the nicotine yields through various techniques. One such technique involves adding ammonia to the products to make the nicotine absorb into the blood and brain more quickly -basically nicotine free-basing. What he found was that he was being triggered by certain foods (for him, usually sweet and fattening) much in the same way that it seemed tobacco users were triggered to use tobacco. So he set out to find out why.

The results of his studies are stunning. The more highly processed (palatable) a food item becomes, the closer it resembles a drug delivery device rather than a meal. He found that at Chili’s Restaurant, for example, that some appetizers contained more calories than most meals, but that the customers upon eating them were not only not filling up, but were more likely to eat more food (and calories) throughout the rest of the meal. This was due to the stimulation that the combination of fats, salts and sugars (and temperature) had on the brain. In laymen’s terms: it just felt too good to stop.  

He also goes into other food industry dirty secrets such as their ingredient list (how many different ways can you list sugar?) and how they use certain bright colors (especially red) that stimulate hunger in the body. But overall, his book is a wake up call to be aware of what is going on and to take back the control of your own body and mind once the truth is known. He suggests we can use similar tactics as has been used in tobacco control to help change the norms of these tactics and perceptions of so-called “foods” that are little more than stimulants with little to sometimes no nutritional value to the body.

For a longer discussion with David Kessler, see below.
http://www.c-spanarchives.org/library/index.php?main_page=product_video_info&products_id=287080-1&showVid=true

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No Tobacco Presence at Greeley Stampede by tobaccofreeweld
July 6, 2009, 5:21 pm
Filed under: Industry Tactics, Laws, Youth and Prevention | Tags: ,

U.S. Smokeless Tobacco has had an immense and strong presence at the Greeley Independence Stampede for many years, but it is no longer that way. In December 2007, the Greeley City Council voted 4-3 in favor of passing an ordinance that prohibited the giving away of free tobacco in city limits. This included the Greeley Stampede. However that next summer at the Stampede, US Smokeless still had a booth and were giving away free items like bandanas. This year, there is no trace of them there at all. The reason is unknown, but the outcome is good all the same: children and adults alike will not associate the cancer-causing products with the fun events of the Stampede. Congratulations to the Stampede and Greeley!

BEFORE
Copenhagen Booth

 

Sampling Saloon flag

 

AFTER

IMG_0150

 

No Chew
The Same Location as the First Picture a year later