Tobacco Free Weld County


A Cigarette by Any Other Name… by tobaccofreeweld
June 21, 2010, 9:49 pm
Filed under: In the News, Industry Tactics, Laws, New Products | Tags: ,

…is still a poison.

A rose and a cigarette by any other name

After the recent FDA legislation prohibiting cigarette and tobacco makers from claiming any of their products are healthier than others (because there is no such thing as a less dangerous tobacco), Marlboro got busy changing its name. Rather than just taking the misleading products off the shelves, they just changed the name from Marlboro Lights to Marlboro Gold. Not only that, but they sent direct mail advertisements to people telling them that

  • ‘YOUR MARLBORO LIGHTS PACK IS CHANGING.
  • BUT YOUR CIGARETTE STAYS THE SAME.
  • IN THE FUTURE, ASK FOR ‘MARLBORO IN THE GOLD PACK.’
  • Because of this, the FDA is looking into this and has issued Philip Morris and Altria a stern warning.

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